Choosing the right marketing agency is crucial for dental practices, group practices, and DSOs looking to turbocharge their new patient growth. While referrals can be incredibly valuable, only marketing can generate consistent, reliable new patients over time.

The best dental marketers are experts at creating and executing online marketing strategies that deliver results. When selecting an agency, be sure to ask for examples of their work and speak with them directly about your goals, budget, and timeline. Then, choose a few agencies that seem to align with your needs and budget. Ask each to provide a quote for the services you require and see how their pricing compares to other options.

Top Dental Marketers You Need to Know in 2024

One great way to cut costs when hiring a marketing agency is by leveraging the power of freelancers. Sites like GrowTal allow you to connect with qualified, experienced marketing professionals who can help you improve your marketing strategy at a fraction of the cost of a traditional agency. However, keep in mind that you’ll be working with a diverse pool of freelancers from across the country. This can create consistency issues and make it difficult to maintain a clear line of communication.

Another great option for reducing the cost of dental marketing is to find an agency that also offers a marketing software solution. This way, you can integrate communication, online scheduling, reviews, payments, and analytics all into one platform. RevenueWell is an excellent example of a digital marketing agency that’s also created a powerful dental software solution to simplify marketing for dentists and their teams.